What makes Japan cool? This class aims to showcase the various elements found in modern and traditional Japan that foreigners find cool about Japan. Taught from the perspective of a long‐term foreign resident of Japan to foreign (and Japanese) students with genuine interest in what makes Japan a special place. Furthermore, we will discover together the social, business, and legal aspects that intersect with each individual topic. Though the topics will cover a wide field, emphasis will be on the challenges and opportunities of how Japan can fully maximize the potential of converting uniquely Japanese culture into an industry.